The Long Tail

Although I've been hearing about and occasionally seeing references to a concept called "The Long Tail," I hadn't given it much attention until a friend brought
May 08, 2006 May 08, 2006

The Read-it-Online Generation

I've had several opportunities lately to work with clients in industries that are fairly old-fashioned with respect to their view of customers. Their comments an
February 28, 2006 February 28, 2006

Video Podcasts Yield Ratings Results

NBC is reporting a boost in ratings for "The Office," one of 12 NBC shows available for download from iTunes to an iPod. While some experts are skeptical that th
January 19, 2006 January 19, 2006

Google Buys Radio Advertising Firm

The BBC is reporting that Google has purchased dMarc Broadcasting for an estimated $102 million. Google is rapidly expanding from its dominant position in paid w
January 17, 2006 January 17, 2006