Google AdWords Offers Print Ads

I'm not entirely sure this will be a resounding success for Google, but they're now offering the ability to place ads in newspapers via their AdWords program. T
September 05, 2007 September 05, 2007

Yahoo Launches SmartAds

Yahoo just launched a new advertising tool called SmartAds. The tool takes personalization to a new level by allowing marketers to deliver ads that are more rele
July 02, 2007 July 02, 2007

Next Generation Advertising

Read/WriteWeb has an interesting article up about Next Generation Advertising. The article draws primarily from a presentation made by Google's VP of Sales and O
June 25, 2007 June 25, 2007

Google Buys FeedBurner, Enters RSS Ad Space

Michael Arrington at TechCrunch is reporting that the rumored Google/FeedBurner deal is now confirmed. FeedBurner is immensely popular among bloggers and Google
May 23, 2007 May 23, 2007

Google to Buy FeedBurner?

It's only a rumor at this point but it's being reported that Google is buying FeedBurner. FeedBurner is a great service for bloggers and others who create conte
May 18, 2007 May 18, 2007

Pay-per-action Advertising with Google

Google just announced that they've started testing a new advertising option called pay-per-action (PPA). With click fraud eroding confidence in pay-per-click (PP
March 27, 2007 March 27, 2007

Google AdWords Announces New Features

In my inbox this morning I found a message from Google announcing new features in their AdWords tool. The email is actually the first edition of a quarterly news
November 21, 2006 November 21, 2006

Your Customers Can Advertise on Google Maps

Google is continuing its effort to provide small businesses with new and affordable ways to advertise online. Google's new Local Business Center now allows busin
August 17, 2006 August 17, 2006

Group Formed to Combat Click Fraud

Microsoft, Google, Yahoo, and others have joined with The Interactive Advertising Bureau to form the Click Measurement Working Group. The group's goal is to comb
August 04, 2006 August 04, 2006

Google Earth Incorporates Advertising

Google Earth is now featuring small text-based ads within the Google Earth interface. This is another excellent example of contextual advertising, or showing ads
May 24, 2006 May 24, 2006