SEO is a hot topic. Everyone wants to achieve top rankings in the search engines. I'm no different. We're all obsessed with getting to the top of the list, but the following article points out that there are reasons that it might be OK to be ranked lower than first (not that first isn't still the best).
This link is to a brief summary of an article originally written by Melissa Burdon at grokdotcom. Mike's summary is pretty insightful and thought-provoking. I think it's a must-read for anyone interested in SEO.
http://www.mikemoran.com/biznology/archives/2007/03/whats_the_real.html