Most website projects begin with a discussion of the client's needs/objectives and then progress to the design phase where the website's layout or look and feel is established. After creating an attractive layout, the content of each page is decided upon.
While a site's design is undoubtedly a significant factor in attracting and retaining visitors, a site's content is usually the primary reason the visitor is there. The long term success of a website usually hinges on the sites's ability to deliver relevant content that provides value to the visitor.
The following article discusses the importance of content in creating successful websites.
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